Our Story

Everything started on a sunny winter morning at Ehukai Beach Park in Pupukea on O'ahu's North Shore.

While watching some of the worlds best surfers surfing Pipeline, Eddie and I met an european entrepeneur who had an amazing beach style and an inspiring attidude of balance and happiness.

One of the interests of this gentleman were watches, custom designed watches. High End Swiss luxurious watches, individualized and made especially for this particular client.

We were fascinated and inspired by his timeless style, his attidude and his taste for watches. So we started directly to create and work on our own collection in which we connect our love for the ocean life, for surfing and beach lifestyle with our passion for watches. This was the beginning of the Aloha Watch Company.